For Afford A Home, I led a comprehensive brand identity overhaul that included a full redesign of the logo, website, and overall creative direction. The goal was to position the company as a modern, accessible solution for home ownership. The new logo embraced a clean, contemporary aesthetic, reflecting the brand’s mission to make home ownership attainable for a broader audience. I also directed the website redesign, focusing on creating a user-friendly experience with intuitive navigation and clear, compelling information about products and services.

In addition to the visual rebranding, I took charge of digital marketing and social media management, crafting targeted campaigns that boosted engagement and lead generation. This included regular content creation for social media channels, eDM campaigns, and on-site activations. The social media strategy was designed to build a community around the brand, sharing success stories, educational content, and promotional offers. Through well-curated content and an optimized posting schedule, I successfully increased the brand’s online presence and engagement rates.

Furthermore, I worked on activations, designing both digital and in-person events that allowed customers to interact with the brand in a meaningful way. These activations, combined with the revamped brand identity and strategic content marketing, helped drive significant lead generation and solidified Afford A Home as a leader in affordable housing solutions.