ARE YOU GOING TO EAT THAT?
Brand identity | website | blog content | logo | social media strategy
For Are You Going to Eat That, is on a mission to help Australian’s save food and time. I worked alongside the founder to help bring her vision to life. Creating a comprehensive brand identity, developing a fresh and unique logo design, crafting a visually appealing and user-friendly website, and creating a cohesive brand voice. The website was designed on a responsive platform to ensure seamless navigation and immersive visuals, enhancing user experience across all devices. Additionally, I developed and curated blog content that captured the essence of the brand’s playful and informative tone, building a strong community of engaged readers. The result is a bold, dynamic digital presence that aligns with the brand’s mission to end food waste.
Logo Creation Journey
For Are You Going to Eat That, the client envisioned a logo that would be fun, approachable, and reflective of the playful nature of the food blog. The process began with a minimalist design (top left) that emphasized clean lines and an illustration of groceries to represent the brand's culinary focus. As we worked through revisions, the design evolved to incorporate bolder typography and more vibrant, playful elements, such as the blueberry character (right column). This whimsical character added an approachable, friendly tone to the brand while maintaining visual clarity. By experimenting with color palettes and text styling, the final design (right column) achieved the perfect balance between professional branding and playful curiosity, inviting users to engage with the content.